Matched Betting Explained – A Beginners Guide to Easy Money

Matched betting, despite the name is not gambling. There is no form of luck or chance needed to make money.

This Matched Betting guide will explain what matched betting is, and dive deep into how matched betting works.

After reading this guide you will understand the financial benefits, and why you should start matched betting for yourself.

First things first:

What is Matched Betting?

Matched Betting is a technique that guarantees you a profit, no matter the outcome of the event. You are able to lock in your profit before the event has even started.

We are able to make money risk-free by taking advantage of the free bets that bookmakers offer customers. With bookies throwing free bets around like they are going out of fashion, to attract new customers, this opens up a great opportunity to make money for clever customers like you and me.

Right now in the UK, combined, bookmakers offer £1,000’s worth of free bets to attract new customers. And that’s just the tip of the iceberg.

Matched Betting free bets


To help explain Matched Betting and why anybody (18+) can do it. Let’s use a real life analogy that you have probably experienced.

Matched Betting Explained – Real Life Analogy

Scenario:

Your local supermarket has a special offer:
Buy 1 bottle of Pepsi, get 1 bottle of Pepsi Max for free.

matched betting supermarket example


Your supermarket hosts this promotion hoping that you will enjoy your visit and purchase other products from them.
Hoping that over time you will regularly visit, spend your money and perhaps even do your weekly shop there.

Great, but we’re not interested in spending money, we are looking for opportunities to make money.

With an opportunistic mindset, this promotion can be a great opportunity for some extra cash.

We can buy the bottle of Pepsi for £1 and receive our free bottle of Pepsi Max.
Knowing that we can resell the Pepsi for 95p and the bottle of Pepsi Max for 80p.

That means for an investment of £1 we can make £1.75. Giving us a nice little profit of 75p.

Now imagine a technique that is much faster, easier, and more profitable.

This is Matched Betting.

Fortunately for us, online bookmakers are much more generous than supermarkets. It is not uncommon to see offers like “Bet £5 get £20 in Free bets” or “Bet £10 get £30 in Free bets”.

All fantastic opportunities for us to make money. Not only are the offers more attractive, but with matched betting, you can do all of this from the comfort of your home.

If you’re over the age of 18, all you need is a phone or laptop with an internet connection and the knowledge shared in this matched betting guide, to start making money right away.

So how is making a bet and receiving free bets the same as buying and selling Pepsi, you’re probably asking?

How does Matched Betting work?

Similar to the supermarket promotion, where we need to buy a bottle of Pepsi to receive our free Pepsi Max, we need to place a bet with the bookie in order to receive the free bets.

With the same opportunistic mindset, instead of risking any of our money, we can implement basic matched betting strategies to make money completely risk free.

Sticking with the supermarket analogy, just like buying and then selling a bottle of Pepsi to receive a free Pepsi Max, we can buy and sell a bet to receive the free bets.

In the betting industry, this is called Backing and Laying. Don’t be put off by these terms, it’s much more simplistic than it first appears.

Explanation of matched betting terms, back and lay


Using the Premier League winners market, let’s look at what BACKING and LAYING means:

What does backing mean in Matched Betting?

Using the football game Man United v Arsenal lets look at what BACKING and LAYING means.

Backing is a bet ON something to happen.
If we were to BACK Man United, we are betting on Man United to win the game.
Therefore, if Man United win the game, our back bet has won.

Laying is a bet AGAINST something happening.
If we were to LAY Man United, we are betting that Man United will not win the game.
Therefore, if the game is a draw or Arsenal win, our lay bet has won.

Ultimately to Back and Lay the same selection effectively cancels each other out, making it a no win, no lose situation. It’s the same as buying and then selling the bottle of Pepsi.

Now that we have Backed and Layed our qualifying bet, the bookmakers will credit our account with the free bets.
As mentioned at the very beginning, we don’t rely on luck or chance to make money and so we can use the same method to turn these free bets into withdrawable cash.

BACKING is a bet ON something to happen.
It is to place a wager or a bet on a certain outcome to come true.

If we were to BACK Liverpool, we are betting on Liverpool to win the league.
Therefore, if Liverpool win the league then the outcome has come true, and our back bet has won.

What does Laying mean in Matched Betting?

LAYING is a bet AGAINST something happening.
It is to place a wager or a bet on a certain outcome NOT to come true.
Laying a bet essentially means that you become the bookmaker. Somebody has placed a bet with you, and if their selection wins you are required to pay them their winnings.

If we LAY Liverpool, we are essentially betting that Liverpool will not win the league.
Therefore, if any of the other 19 teams win the league, the outcome of Liverpool winning the league has NOT come true, and our lay bet has won.

Ultimately to Back and Lay the same selection cancels each other out. We have covered all the possible outcomes. This makes it a no-win, no-lose situation.

It’s the same as buying and then selling the bottle of Pepsi

How do you make money with free bets?

As mentioned at the very beginning of this matched betting guide, we don’t rely on luck or chance to make money, and so we can use the same method to turn these free bets into withdrawable cash.

Turn free bets into cash


As a rule of thumb, we can extract around 80% of the free bet amount into cash.
I.e. for every £10 free bet received, we can turn this into £8 withdrawable cash.

To make money from free bets we need to use a matched betting calculator.
This will show us the amount we need to lay, so that no matter the outcome of the event we will make a profit.

When you consider there are over £1,000 in free bets in welcome offers alone, that’s a lot of money waiting for you to take advantage of.
On top of this there is a consistent stream of special promotions bookmakers offer throughout the year, meaning you can make a realistic £500+ a month (sometimes much more).

The same strategy can be applied to Casino offers, which you can read more about here.

To get the most out of Matched Betting we highly recommend utilising tools like Oddsmonkey. The purpose-built software helps you find the most valuable bets with a single click of a button. Saving you a tremendous amount of time and maximising your profits, they also include step by step guides and a list of weekly offers for you to take advantage of.

%d bloggers like this: